Team Picnic PostNL and Mocca d’Or have entered into a multi-year partnership. As the official coffee partner, Mocca d’Or will provide the WorldTour team with high-quality coffee throughout the entire season. From training camps to the spring classics and Grand Tours such as the Giro d’Italia, Tour de France, and Vuelta a España, the coffee brand will travel along in the team bus and equipment trucks.
Quality on the road, from training camp to Grand Tour
Cycling and coffee have been closely connected for decades. During long race days and intensive training periods, coffee is a fixed ritual: a moment of focus, recovery, and concentration in a dynamic environment. Through this partnership, coffee becomes an integral part of the team’s daily routines and hospitality environment.
The collaboration is built on shared values. Team Picnic PostNL is known for its Keep Challenging philosophy, where innovation and continuous improvement are part of everyday practice. Mocca d’Or has been building a reputation for quality and consistency in the world of coffee for nearly 100 years, with carefully selected beans, its own roastery, and premium coffee machines for the hospitality and business markets.
Wilbert Raedts, Sales Manager bij Mocca d’Or: “We strongly identify with the way Team Picnic PostNL operates: always striving for improvement, working with specialists, and building quality for the long term. That is exactly how we look at coffee. With this partnership, we increase our visibility in international top-level sport and reinforce our premium positioning within hospitality and business.”
For Mocca d’Or, the partnership represents a strategic step in strengthening the brand and expanding international exposure. Visibility around major cycling races and the association with elite sport align with the ambition to further position the brand as a quality label within hospitality and business environments.
Jente Rijpstra, Head of Commerce at Team Picnic PostNL: “During long race days and many hours of travel, coffee is more than just a drink for us. It is a fixed moment of calm and focus in an intense schedule. With Mocca d’Or we have chosen a partner that takes quality and innovation just as seriously as we do. That makes this a natural match.”
In addition to supplying the team, the collaboration will also be translated into joint activations and content around key race moments in the coming period.
