Team Picnic PostNL strengthens partnership with VAYA

Team Picnic PostNL is proud to announce an expanded partnership with VAYA Group, further solidifying their collaboration for the upcoming seasons. This strengthened alliance will see VAYA gain enhanced visibility on the team’s jersey and bike throughout the season.

With a shared commitment to performance, recovery, and breaking the status-quo, VAYA and Team Picnic PostNL are united in their pursuit of excellence—whether on the road, in the mountains, or during those crucial moments of recovery.

An Alpine haven for cyclists

Nestled in the heart of the Austrian Alps, VAYA Group boasts an exceptional collection of 26 properties designed for travellers, athletes, and outdoor enthusiasts. With a seamless blend of modern alpine design and authentic hospitality, VAYA Resorts provide an unparalleled base for cyclists and adventure seekers alike. Offering direct access to world-class biking trails, high-altitude training routes, and year-round mountain activities, VAYA is the ultimate destination for both professional and amateur riders to train, recover, and explore.

A shared vision for excellence

VAYA’s dedication to premium accommodations in top alpine destinations aligns perfectly with Team Picnic PostNL’s mission to support their athletes both in competition and recovery. This collaboration extends beyond branding—it’s about creating meaningful experiences that inspire cyclists and outdoor enthusiasts worldwide.

VAYA Groups’s Head of Digital Marketing, Jasmin Steiner said: “Cycling and mountain sports are deeply embedded in VAYA’s DNA, and we’re excited to strengthen our collaboration with Team Picnic PostNL. By increasing our presence within the cycling community, we hope to inspire more athletes to experience the stunning landscapes and premium hospitality of the Austrian Alps.”

For Team Picnic PostNL, this partnership seamlessly aligns with their dedication to athlete well-being and performance. Team Picnic PostNL head of commerce Jente Rijpstra continued: “We believe in partnerships that truly benefit our riders—both in competition and in recovery. VAYA’s commitment to wellness, endurance, and hospitality makes them a perfect fit. Their resorts provide the ideal setting for our high-altitude training camps in Austria, where we prepare for Grand Tours, and we’re excited to take this collaboration to new heights.”

Combining cycling and Alpine adventure

As Team Picnic PostNL competes on the global stage, VAYA’s presence will further unite the worlds of professional cycling and alpine adventure. This partnership embodies the shared values of perseverance, excellence, and a passion for the outdoors, inspiring athletes and fans alike to embrace new challenges and explore breathtaking landscapes.

About VAYA Group

VAYA Group is a leading hospitality brand offering resorts, hotels, and premium apartments across 17 destinations in Tyrol and Salzburg Land. Designed for adventurers and relaxation-seekers alike, VAYA properties provide a seamless blend of comfort, style, and outdoor exploration. Whether for winter skiing, summer hiking, or high-altitude cycling, VAYA delivers an authentic alpine experience for travellers who seek the extraordinary.

For more information, visit www.vayaresorts.com