Team Picnic PostNL is proud to announce their new partnership with Pit&Pit, Belgium’s largest webshop for healthy and natural foods. This collaboration marks an exciting chapter for Team Picnic PostNL, as they and Pit&Pit work together to support the health and performance of the team’s riders outside of races with Pit&Pit’s extensive range of high-quality, natural products.
Pit&Pit’s products, including natural nuts, dried fruits, and wholesome snacks, will play a vital role in fueling the rider’s energy and aiding their recovery. Their commitment to health and sustainability perfectly complements the needs of the team’s world-class athletes. At Team Picnic PostNL, we prioritise performance, health, and sustainability—values Pit&Pit also holds dear. By working together, we aim to empower the riders with the best nutrition while promoting healthier lifestyles for athletes and fans alike.
Pit&Pit CEO Sven Van Gucht, shared his enthusiasm for the partnership: “We’re thrilled to join forces with Team Picnic PostNL. Supporting their riders with our natural, high-quality products reflects our mission to make healthy living accessible to everyone. Together, we are fueling success both on and off the bike.”
Team Picnic PostNL head of commerce Jente Rijpstra added: “We are excited to welcome Pit&Pit to our team. Their dedication to health, sustainability, and top-quality products is a perfect fit for our values. We look forward to working together and achieving great things with this fantastic brand.”
By integrating Pit&Pit’s natural products into the riders’ daily routines, Team Picnic PostNL aim to enhance their performance and recovery, setting new standards for health and sustainability in professional cycling.