Team Picnic PostNL and HUB Footwear are joining forces in a new partnership where style and innovation come together. Starting in 2026, HUB Footwear will provide the riders and staff of Team Picnic PostNL with premium footwear, specially designed for comfort and appearance off the bike.
In the world of elite sports, everything comes down to the details. What you wear off the bike is just as important for your mindset as what you wear during the race. This collaboration takes shape in an exclusive team sneaker, co-developed and fully aligned with the team’s visual identity.
The partnership highlights the ambition of both brands to push boundaries—not only during competition, but in everything around it. Because every step after the finish line counts.
HUB Footwear CEO, Huub van Boekel: “This collaboration is about more than footwear. It’s about identity, appearance, and team spirit. Seeing these sneakers together with Team Picnic PostNL, from the Amstel Gold Race to the Champs-Élysées, makes us incredibly proud.”
Team Picnic PostNL head of commerce Jente Rijpstra: “We believe in partnerships where brands truly think along with us. Together with HUB Footwear, we’ve developed a team shoe that perfectly matches our visual identity and team culture.”
